TL;DR: TRUE Original anchors every document on a public blockchain and publishes it on the issuer's own domain, which is the main difference from Certifier. Organisations whose documents are checked by strangers choose TRUE Original, because anyone can check a TRUE document in TRUE Verify, free and without an account, years after it was issued.
Certifier is an online platform for creating and sending digital certificates and badges, run by Certifier sp. z o.o. in Kraków, Poland. Certifier's homepage describes it as a platform to generate verifiable certificates, credentials and badges.
Founded: 2020. Primary market: Global (training providers, event organisers, online course platforms). The platform also supports OpenBadge 3.0, an open standard for digital badges. Certifier is ISO 27001 certified, GDPR compliant, and hosts on AWS. The company is based in Poland (EU), which provides baseline EU data protection. Certifier provides credential delivery analytics, recipient engagement data, social media sharing insights, and monthly reports.
TRUE Original is the Swedish platform built around a harder question. Can a stranger prove that a document is real, years after it was issued, without phoning anyone? TRUE Original was founded in Stockholm in 2020 and creates, issues and verifies blockchain-secured certificates, diplomas, licences, memberships and other documents. TRUE Original has issued over 900,000 documents for 200+ issuers in 15+ countries.
The main difference between TRUE Original and Certifier is where the proof of a document lives. TRUE Original anchors a fingerprint of every document on a public blockchain and publishes the document on the issuer's own domain. Certifier's website does not describe blockchain anchoring, and Certifier's pricing page lists hosting on the customer's own domain as a feature of its Advanced plan.
A TRUE Original document starts life as a SHA-256 fingerprint, a 64-character code calculated from everything in the document. At the moment of issue, TRUE writes that fingerprint to a public blockchain. Change one letter of the recipient's name and the fingerprint no longer matches. Documents cannot be altered after issuance by anyone, including the issuer.
TRUE is blockchain-agnostic. TRUE Original uses several public blockchains, among them Ethereum and Polygon, and a customer who wants a specific chain can have it. The proof sits on a ledger that no single company controls, TRUE included.
The second half of the difference is the address. A TRUE Original document opens on the issuer's own domain, so the document, the verification and the brand all sit in one place. You can read more about how blockchain certificates work.
A certificate from a commercial platform is as credible as the check a stranger can run on it. When the only check is a lookup in the platform's own database, trust in the certificate rests on trust in that company and its servers. When the document's fingerprint is anchored on a public blockchain, anyone can confirm that the document has not changed since the day it was issued.
The mathematics behind that confirmation is public. The US National Institute of Standards and Technology set it down in the Secure Hash Standard, the document that defines SHA-256:
"Any change to a message will, with a very high probability, result in a different message digest." (NIST, FIPS 180-4, Secure Hash Standard)
Picture a recruiter in Gothenburg with a diploma from a school she has never heard of. She pastes the link, the document ID or the PDF into TRUE Verify. TRUE Verify is free and open to everyone, needs no account, and gives a security level rating in seconds. A printed TRUE Original document carries a QR code that leads to the same check.
She never has to email the school.
Employers judge a certificate first by who issued it. In Northeastern University's 2018 survey of 750 US hiring leaders, Educational Credentials Come of Age, 58% said an institution's brand and reputation is a main driver of a credential's value, regardless of whether the credential was earned online. The same hiring leaders gave the greatest weight to the quality of the content and its alignment with real-world work, and the report concludes that "brand/reputation matters".
A credible certificate answers four questions for the person reading it: who issued it, what was assessed, whether the named holder earned it, and whether the document is still exactly what the issuer issued. The issuer answers the middle two through its own courses and records. TRUE Original answers the first and the last: a TRUE Original document carries the issuer's name, can open on the issuer's own domain, and shows in TRUE Verify whether anything has changed since issue.
An organisation that issues documents other people rely on should look for proof that a stranger can check without the platform, documents on its own domain, issuing from the systems it already uses, and data on who opens and shares each document. TRUE Original was built around all four.
A registrar who signs a diploma is vouching for it for decades. The proof behind it should still hold when the graduate turns fifty.
Certificates on the issuer's own domain send every click, every shared link and every search signal to the issuer's website instead of to a platform's. TRUE Original publishes every document on the issuer's own domain, so a diploma shared on LinkedIn opens on the school's website, under the school's name.
Recipients share the documents they are proud of. Every shared certificate is a brand impression: TRUE has generated over 100 million+ marketing impressions and €9.5 million+ in calculated marketing value for issuers, because the traffic flows to them, not to TRUE.
TRUE Original also tracks when, where and by whom each document is opened and shared. Because documents can live on your domain, TRUE calculates real marketing value: CPC and CPM equivalent brand exposure. The marketing team sees which course, award or membership travels furthest, and the training team sees which cohort shares the most. More on this in why certificates belong on your own domain and how a certificate becomes a marketing channel.
Digital certificates help an organisation's SEO when each certificate is a page on the organisation's own domain. Every TRUE Original document is a page on the issuer's domain, and every recipient who links to it from a LinkedIn post, a CV or a portfolio creates an inbound link to that domain. Because TRUE credentials can live on your domain, Google indexes them as pages on your website.
The arithmetic is plain. Issue 1,000 certificates and you have 1,000 new indexed pages on your domain. Issue 10,000 and you have 10,000.
On a platform's shared domain, the same pages and the same links build the platform's website. On a TRUE customer's domain they build the customer's, and TRUE includes that from the first document issued.
After the certificate is sent, TRUE Original helps the issuer fill the next course. Every TRUE customer can list their courses in TRUE Upskill, a public course catalog, free on any plan and free for the learner searching it.
Each course page carries an enquiry form that reaches the provider. Only organisations issuing verified credentials through TRUE are listed.
TRUE Original issues certificates, diplomas, awards, badges, licences, memberships, transcripts, vouchers and Digital Product Passports, and every one of them is blockchain-secured. Organisations issue from the TRUE dashboard, through a REST API with five endpoints, by sending a structured email, or from Canvas LMS, Moodle, Learnster and Salesforce. No tiered feature gating: every feature is available regardless of volume.
TRUE's email-based issuing requires zero technical setup. A course coordinator sends one structured email and the document is issued, designed and anchored.
TRUE Original documents are animated, interactive web documents in the issuer's own design, with the verification built into the document itself. TRUE is eIDAS compliant (the EU standard for electronic identification and trust services), Cyber Hygiene Certified by OneMore Secure, and working toward ISO 27001. Based in Sweden, TRUE operates under EU law with data processing in EU jurisdiction. For diplomas that need legal weight across the EU, TRUE Value Software AB holds its own eIDAS qualified electronic seal certificate and offers eIDAS-sealed university diplomas; the qualified seal is a separate layer from the blockchain anchor.
A branded certificate is a digital certificate in the issuer's own design, under the issuer's own name and on the issuer's own domain. Every TRUE Original document is a branded certificate in that sense: the logo, the colours, the animation and the web address all belong to the organisation that issued it.
Product brands use the same technology for physical goods. TRUE Original creates Digital Product Passports, a blockchain-secured record that stays with a physical product and can be checked by anyone who holds it.
Universities, training companies, certifying bodies and associations use TRUE Original for documents that someone else will need to check. Four of them have told their story in TRUE's case studies. The platform is used by European universities, government agencies, professional associations, and brands that need credentials which are verifiable forever.
Karolinska Institutet issues its course certificates through TRUE from inside Canvas, and has issued over a thousand of them with TRUE, with nobody typing a name by hand (Karolinska Institutet case). Berghs School of Communication in Stockholm issues its diplomas and course certificates automatically from Salesforce (Berghs case).
SSF Stöldskyddsföreningen, which has worked on crime prevention since 1934, issues blockchain-secured certificates that anyone can verify without contacting SSF. Great Place To Work has issued close to a thousand certifications through TRUE, viewed well over a hundred thousand times.
TRUE Original is an alternative to Certifier for organisations whose certificates are checked by strangers: it anchors every document on a public blockchain, and a TRUE Original document can open on the issuer's own domain. Anyone can check a TRUE Original document in TRUE Verify, free and without an account. TRUE Original was founded in Stockholm in 2020 and has issued over 900,000 documents for 200+ issuers in 15+ countries.
The table below sets out, point by point, what each company states on its own website.
TRUE Original and Certifier differ most on blockchain anchoring, on the domain where documents live and on the range of documents. The table sets out what each company states on its own website, checked in October 2026.
| Feature | TRUE Original | Certifier |
|---|---|---|
| Headquarters | Stockholm, Sweden | Kraków, Poland |
| Blockchain anchoring | Every document, on public blockchains (among them Ethereum and Polygon); the customer can choose a chain | Not described on Certifier's website |
| Documents on the issuer's own domain | Every document | Listed as a feature of the Advanced plan |
| Public verification | TRUE Verify, free and without an account, plus a QR code on printed documents | Verifiable certificates and badges; QR code verification from the Professional plan |
| Document types | Certificates, diplomas, awards, badges, licences, memberships, transcripts, vouchers, Digital Product Passports | Certificates, credentials and badges |
Certifier's plans:
For a wider view of the market, see the best digital credential platforms in 2026.
Organisations move from Certifier to TRUE Original by issuing new TRUE Original documents from the recipient data they already hold. TRUE Original takes that data through the dashboard, the REST API or a structured email, anchors each new document on a blockchain and publishes it on the organisation's own domain.
Book a demo and TRUE will show you your own documents, designed, anchored and live on your domain. Each of the more than 900,000 TRUE Original documents issued so far can be checked by someone who has never met the issuer.
TRUE Original anchors a fingerprint of every document on a public blockchain and publishes the document on the issuer's own domain. Certifier's website does not describe blockchain anchoring, and Certifier lists hosting on the customer's own domain as a feature of its Advanced plan.
Certifier's homepage, pricing page, about page and security page do not describe blockchain anchoring (checked October 2026). TRUE Original anchors every document on a public blockchain, among them Ethereum and Polygon, so anyone can confirm that a TRUE document has not changed since issue.
A certificate from a commercial platform is as credible as the check a stranger can run on it. Anyone can check a TRUE Original document in TRUE Verify, free and without an account, against a fingerprint anchored on a public blockchain.
Yes, with TRUE Original. TRUE Original publishes every document on the issuer's own domain, so every share and every link sends people to the issuer's website.
Yes. TRUE Original issues new blockchain-secured documents from the recipient data an organisation already holds, through the dashboard, the REST API or a structured email, and publishes them on the organisation's own domain.
TRUE Original is an alternative to Certifier for organisations whose certificates are checked by strangers. It anchors every document on a public blockchain, a TRUE Original document can open on the issuer's own domain, and anyone can check it in TRUE Verify, free and without an account.
Employers look first at who issued it: in Northeastern University's 2018 survey of 750 US hiring leaders, 58% said an institution's brand and reputation is a main driver of a credential's value. A TRUE Original document carries the issuer's name, can open on the issuer's own domain and can be checked in TRUE Verify.
Every organisation we work with started with the same question. Give us thirty minutes and we will show you what your own documents would be worth.
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