Each product gets a digital certificate of authenticity, issued automatically at purchase and tied to its serial number. The buyer checks it with a link or a QR code, and when the product is resold the certificate follows it, so you see who owns it now.
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AI visibility
AI answers are built from what can be found and checked online. A PDF in an inbox is invisible there. A verified credential published on your own domain gets attention.
That is 1,000 public, verifiable proofs of what you make and where it comes from, readable by both buyers and AI. We work actively and continuously to keep every page optimised for AI search.
Their article on digital certificates of authenticity names TRUE Original as the platform behind them, and Nymans Ur issues its certificates of valuation with TRUE.
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Who issues with TRUE
Nymans Ur sells high-end watches in the Nordics and issued a certificate of valuation for every Rolex, Patek Philippe and Hublot it sold. Each one was made by hand.
Now the certificate is issued automatically at purchase, secured in the blockchain, and the buyer can verify it at any time. The time saved goes to the customers.
Pearls of Australia sells pearls from Cygnet Bay in Western Australia and Broken Bay in New South Wales. In their own words, the provenance of a piece should be preserved alongside the jewellery itself.
Their pieces now come with a digital certificate of authenticity, issued through TRUE Original and supported by blockchain technology. The buyer checks it with a link or a QR code, without an app or an account.
This testing company issued its product certifications as PDFs. Copies and versions that did not match spread, and for a company whose product is trust, that was a threat to the whole business.
Now every certification can be verified instantly, and customers show it openly on their own sites. The certification works as marketing for the testing company, every time a customer shows it.
Theory is one thing, practice is another
And that's not all - take a look at what some of
How it works
Tell us what you issue and to whom. We show how TRUE would work with your documents.
We tailor the solution to your systems and your brand. Plans start from €100 a month.
We build your certificate of authenticity in your own design and connect your Shopify store or your own system.
Your first documents go out, and you see how they are opened and shared. Support is included.
“We are entering an era of AI and automation.
It will become increasingly difficult to know what is real. With TRUE, we can ensure that all important documents and credentials are genuine and verifiable. That goes for your Medical Diploma, your Certificates, Licenses, Land Titles and Invoices.If we make this upgrade, as a society – everybody wins. The only losers will be criminals.”
Patrik Slettman
Founder
Check out our
Questions buyers ask
A page in your brand’s design tied to one item and its serial number, secured in the blockchain and checked with a QR code or a link. Nymans Ur issues certificates of authenticity and valuation this way for Rolex, Cartier, Omega and Patek Philippe watches. Read more
The new owner claims the certificate to prove the item is real, and you see the resale and who bought it. How resale works with Shopify
A record that stays with a product for its whole life, attached through a QR code, an NFC chip or an RFID tag. New EU rules introduce it product group by product group. Getting started with digital product passports
It shows who owns the item now. The buyer activates the certificate on their own profile, and when the item is sold on, the new owner claims it and the certificate moves with the item. How ownership moves at resale
How do I keep track of my document (my link)?
Since your document is published online, you can save the link by adding it to social media platforms like LinkedIn by clicking the icons next to it. You can link to it from a digital CV or Word document. You can save the link as a bookmark on your phone or computer, and you can download the document as a PDF. It's convenient to keep the email with the link to your document in a special folder for easy access. You can log in by clicking “Log in” below the document. Confirm the email you received the document with, and follow the instructions to change your email, add a photo, or modify privacy settings.
How do I best use my digital document?
You can easily share your digital document by clicking the share icons next to it. You can also add it to your education or certification section on LinkedIn. You can download the document as a PDF or video, save it to apps or files, or print it on paper.
How do I hide my document?
As a Recipient you can hide your TRUE document behind a password when you receive it, as well as anytime after. Here’s how:
1. Click the link “Sign in (Recipient)” located below your Document and enter the email address you first received your document at.
2. Click “Privacy settings” and choose to hide your Document behind a Password, or hide it from Search Engines.
How do I verify the authenticity of a TRUE document?
A document issued with TRUE is a true original, published online on the issuer's web page. It is secured with blockchain technology, which makes it more valuable and infinitely more reliable than paper and PDF.
Anyone can verify a TRUE document by clicking the button next to a document (on the web), or by scanning the QR code that appears on the document when it is printed on paper. You can easily scan the QR-code with any smartphone camera. No app is required.
How do I use a Badge / Emblem / Sigil?
Some documents come with a Badge. The Badge is a small representation of the document and can be added to a website or in an email signature.
If your document comes with a Badge you will find the Badge below your document. There are links next to the Badge explaining how to add it to a website or in an email signature. Click the links and follow the instructions.
Can others see my Social Security Number, if it's on the Diploma?
The short answer is No. At TRUE, we advise our customers to never publicly display sensitive information such as Social Security Numbers. Our technology allows us to only display sensitive info to the Recipient/Owner of the Document (when logged in). To see what is visible publicly, simply click the Sign out link below your document.
Can certificates be issued automatically at purchase?
Yes. With TRUE’s Shopify integration, a certificate of authenticity is issued for the exact item when a customer buys it, tied to its serial number. Pearls of Australia issues its certificates through the Shopify app.
What happens to the certificate when the product is resold?
It follows the item. The new owner claims the certificate to prove the item is real, and you see the resale and who bought it.
How long does it take to get started with TRUE?
We can have a new organisation up and running in a couple of days when needed. Every document can have its own design and animation, so the design is worth some extra time.
There are 3 steps to get started with TRUE: Design, Onboarding and First Issue.
Can we use our own design?
Yes. Send us your InDesign or Illustrator files and we will implement them as they are, or add an animation to make them look more modern.
You can have several document templates, for awards, diplomas, licences, memberships, certificates and more.
If you want an upgrade to your current Document-design you can send us your brand guidelines and we will create something great for you. Click to get inspired.
What is your pricing like?
We think secure documents should be within reach of every organisation, and pricing starts at 100 EUR/month with a yearly contract. We offer special pricing for non-profits and some educational institutions. You can pay monthly, quarterly or yearly.
Can I store my documents and prove what I have done?
Yes. TRUE Wallet is a professional profile for anyone:
1. Every document issued to you through TRUE, in one place.
2. Upload the ones issued by somebody else.
3. Experience, education and skills the people who were there can confirm.
Build your TRUE Wallet
Not sure where to start? Let us help!
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