TL;DR: Universum surveys hundreds of thousands of students and professionals every year to find the employers they most want to work for, and the winners receive an Employer of Choice award. Universum issues it as a digital diploma through TRUE, on a page of its own that anyone can verify. The companies that won share it in job ads, on careers pages and on social media.
Click the award where the company shows it, on its website or on LinkedIn. It opens on a page of its own in Universum’s look, showing which company won and that Universum issued the award. You can also paste the link into TRUE Verify. The answer comes in a few seconds, and you do not need an account.
Credibility, on someone else's behalf. For more than thirty years Universum has helped companies build their employer brand, and the centre of that work is a ranking: which employers do students and professionals most want to work for.
Each year the survey covers hundreds of thousands of respondents across dozens of markets. The result is the Employer of Choice rankings, and a place on one is worth something precisely because the company did not award it to itself.
“It is important to us that the companies we award can show that recognition in a way that feels prestigious, modern and trustworthy.”
Nothing, mostly. It lands in an inbox at the exact moment the winner most wants to tell people, and then it stays there.
A company that wins an Employer of Choice ranking will repeat that claim for a year, in job adverts, on career pages, in investor material. Anyone who wants to confirm it has nothing to check against except the company's own word.
The award became a page rather than a file. Each winner receives a digital diploma in Universum's own design, hosted at its own address, verifiable by anyone in seconds.
“The digital diplomas are interactive, they look the part, and they live on a page carrying our design where anyone can verify them,” says Jonas Barck.
One click sends it to LinkedIn, embeds it on a website, or puts it into an internal channel.
Tens of thousands of awards have been issued through TRUE, and they have been viewed millions of times.
Universum's customers use the diplomas in their work to attract talent, in social campaigns, and in material for investors. Every one of those uses carries Universum's name into a room Universum was not in. An award that sits in an inbox reaches one person. An award with an address reaches that person's whole network, and then their network.
Because the award is a statement about a company made by someone independent, and that is its entire value. The moment it cannot be checked it becomes indistinguishable from a company saying nice things about itself.
Today one click shows that it was Universum who said it.
Universum describes its research and rankings at universumglobal.com. Another organisation whose product is a credible award: Great Place To Work. On what happens to a document once the recipient shares it, see the certificate as a marketing channel.
More on digital award certificates.
Universum works with employer branding. Every year it surveys hundreds of thousands of students and professionals across dozens of markets to find the employers they most want to work for, and the results become its Employer of Choice rankings.
It arrives at the one moment the winner most wants to tell people, and then it sits in an inbox. It also cannot be checked, which matters for a claim a company will repeat in recruitment material for a year.
A digital diploma in Universum's own design, on its own address, verifiable by anyone. It can be shared on LinkedIn, embedded on a website or used in internal and external channels with one click.
Tens of thousands of awards have been issued through TRUE, and they have been viewed millions of times.
Because an award is a claim about a company made by someone else. If nobody can confirm who issued it, the reader has only the company's word for it, which is the opposite of what an independent ranking is for.
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