NyTeknik Education: Course Certificates That Make Ambassadors

NyTeknik Education builds courses for professional audiences together with subject experts. Participants who share their certificates become ambassadors.
NyTeknik logotype, whose education arm NyTeknik Education issues course certificates with TRUE

TL;DR: NyTeknik Education is the training arm of NyTeknik Group and develops courses for professional audiences together with subject experts. Issuing certificates and diplomas now takes minutes, and the company can see which participants show their certificate in public and become ambassadors.

Anna Siden is a product developer and project manager at NyTeknik Education, where every course is built alongside the specialists who know the material. Recent work runs to information security, protective security legislation and export control. There is a full day conference on industrial AI too.

How do I check a course certificate from NyTeknik Education?

Click the certificate where the participant shared it. The page shows that NyTeknik Education issued it and that it has not been altered. You can also paste the link into TRUE Verify. The answer comes in a few seconds, and you do not need an account.

How were certificates handled before TRUE?

Printed and handed over, or downloadable, depending on the course format. Neither version asked anything of the company beyond producing the file and getting it to the right person.

Anna Siden, Product Developer and Project Manager, NyTeknik Education

“We usually made printed course certificates and diplomas that were handed out physically in the classroom, or PDFs that participants could download after finishing the course if it was one of our pre recorded ones.”

Anna Siden, Product Developer and Project Manager, NyTeknik Education

What was missing?

Two things.

“It became an administrative thing to tick off more than something that was useful to us. And there was not really a good way for us to use our customers and participants to increase our visibility, beyond the occasional quote in marketing.”

Anna Siden, Product Developer and Project Manager, NyTeknik Education

A course certificate has always had two possible readers: the participant who wants proof, and everybody that participant might show it to. A printed sheet only ever reaches the first, so the document costs the provider work and returns nothing measurable. That is how a certificate ends up on the list of things to get through rather than things to invest in.

What changed?

Issuing dropped to a few minutes, and the company gained a view it had never had. Siden can follow a certificate after it leaves and see who chooses to put theirs in front of an audience. A document NyTeknik Education used to file became one it can measure.

“The simplicity. It does not take many minutes to issue new certificates and diplomas, and we can follow which participants really use their certificate to be visible. They become ambassadors for us and our products.”

Anna Siden, Product Developer and Project Manager, NyTeknik Education

A participant who publishes a certificate from a course in protective security legislation tells their own network two things at once. What they now know, and who taught them. NyTeknik Education never commissioned that and never asked for a testimonial. The document it already owed the participant did the work. See ambassador marketing.

Where to read more

NyTeknik publishes its journalism and its education arm on its own site: NyTeknik. On what a certificate is worth once it can travel, see why a certificate is a marketing channel. Another training provider whose certificates reached a wide audience once participants could share them: 2Secure.

More on digital diplomas and course certificates.

Frequently asked questions

What is NyTeknik Education?

The education arm of NyTeknik Group. It develops course concepts for professional audiences together with subject experts.

How were certificates handled before TRUE?

Printed course certificates and diplomas handed out physically in the classroom, or PDFs that participants could download after finishing a pre recorded course.

Why was the old approach a problem?

It was an administrative task to tick off rather than something useful to the business, and there was no good way to use customers and participants to increase visibility beyond the occasional quote in marketing.

What can NyTeknik Education see now?

Which participants really use their certificate to be visible. The company describes those participants as ambassadors for it and its products.

Talk to us to see what value TRUE would create for your organisation:

Every organisation on these pages started with the same question. Give us thirty minutes and we will show you what your own documents would be worth.

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